RaiseTech specialists completely changed the catalog format to solve these problems. Firstly, they divided product categories according to user requests. Secondly, the developers, together with the designer, have designed a new, simplified order form. The customer could see clear instructions for filling in the data when choosing products with a recipe. Also, an algorithm for saving purchase data using the cart was displayed.
Customer database and customer categories
When working with the product catalog and assessing customer demand, the experts found that the store didn’t meet the needs of a large group of customers, a corporate one. While developing an online store and updating and transferring the database, RaiseTech specialists divided clients into categories for ease of interaction. Also, they added a separate page with an order form for corporate clients. For the correct data displaying, RaiseTech specialists made the following:
- Put tags and labels for segmenting clients.
- Added algorithms that generate and maintain documentation for corporate clients.
- Updated the pricing algorithm for products for corporate clients.
- Developed MySV, a separate portal page for corporate orders.
Updating the design and simplifying the interface
When analyzing the previous platform, RaiseTech specialists revealed that the interface was overloaded with unnecessary information for the client:
- On the information pages of the website.
- On the order page and payment form.
- In the user's personal account.
- In the administrator’s / manager's office.
To improve interaction with the online store, the RaiseTech designer completely updated the visual component of the platform, simplified the forms, minimized information, and reduced the number of blocks. So, the client got the opportunity to place an order for the desired product or find commercial data about the company in 2 clicks.
Team performance in 90 days
It took 3 months to prepare a new platform based on Magento and construct all the necessary integrations and synchronizations in conditions of high urgency. The online store development services cost was 35 thousand dollars for the client. But the results of the new website's operation paid off all expenses starting from the 4th month: SafeVision received a 30% increase in orders from the first weeks of operation.