Cloud Infrastructure

Business context

Our case is about how a large-scale business in Australia with hundreds of daily online orders managed to open up new opportunities for launching projects and reduce infrastructure maintenance costs.

Beacon Lighting: a leading seller of innovative lighting solutions in Australia

Beacon Lighting is the premier specialized retailer of chandeliers, lighting fixtures, and other decorative lighting products in Australia with 110 stores. A staff of 1000 people serves online and offline store sales, but it’s not the limit for a company with a history of more than half a century. The exclusive brands and unique designer goods distinguish the chain of stores from competitors in the niche. But the growth and development of the project are specifically focused on eCommerce, expanding market coverage thanks to a flexibly managed and elastic cloud infrastructure. Beacon Lighting contacted RaiseTech after changing web and cloud infrastructure service providers. The company faced a number of problems:
  • lack of flexibility in infrastructure when introducing new projects;
  • the complexity of integrating Jenkins with the online platform;
  • an increase in the cost of maintaining the existing infrastructure with an increase in incoming traffic.
RaiseTech experts needed to solve these problems through a comprehensive AWS cloud migration.

Business development is the expansion of online commerce

Beacon Lighting collaborates with 3 leading lighting manufacturers. Their online store offers 9 unique product categories with 300 to 800 products each. Yes, such an assortment will undoubtedly attract users if it’s optimized correctly. But it also leads to an increase in traffic, especially during the period of seasonal updates. The decision to migrate workloads to AWS cloud architecture has a number of reasons:
  • Increase in productivity with similar work algorithms by 4-5 times;
  • Scalability and availability thanks to AWS cloud functioning in 190 countries in 24 regions of the world;
  • Service availability, on average, is 3 times better compared with other cloud servers;
  • Configuration and management are at least 2 times easier compared with the local environment.
Such a comprehensive and effective solution was required by Beacon Lighting, taking into account the regular increase in traffic by 35-40%, as well as the constant introduction of at least 2 lines of lighting devices within 3 months.

Result

Technologies

Amazon Web Services Amazon Web Services

Building a cloud infrastructure from scratch in 2 months with the automation of the launch of new projects

Several experts were involved in AWS cloud services for Beacon Lighting:
  • Project manager who provided the most productive and competent communication when setting tasks on the part of the customer to the technical team;
  • Backend developer who created simple and understandable data exchange chains between the server, the online store, and the company's databases;
  • QA engineer who provided load testing to assess store performance based on traffic growth.
The implementation of the project took 2 months, during which our team built a solid and reliable architecture from scratch for the functioning of the trading platform on the AWS cloud server.

Effectiveness of Amazon AWS cloud solutions for Beacon Lighting

RaiseTech specialists have carried out a number of works on the implementation of AWS cloud computing in the algorithms of the eCommerce company. So, thanks to the expansion of service capacities and setting up the synchronization of databases with the online store, the company's website received impressive responsiveness and loading speed. In addition, the company had a decrease in order abandonment rates as a result of the fast execution of algorithms within the purchase funnel. AWS also helped solve key business problems: Beacon Lighting, thanks to the correct Jenkins configuration and the provision of complete instructions from RaiseTech, can now easily deploy any projects on their own. After 2 months of the smooth operation of the new infrastructure, the company confirmed a 25% reduction in maintenance costs, both from the technical staff due to the absence of failures on the server side and from the cloud computing power provider. Impressive performance? We can help your business to optimize the costs of IT infrastructure as well. Contact our experts for advice right now!
Minsk

Logoisky tract 37, 9th Floor, Minsk 220090, Belarus

+375 29 307 2647 minsk@raisetech.net

Saint Louis

567 Hanley Industrial Ct, BRENTWOOD, MO 63144, USA

+1 314-583-9865 stl@raisetech.net

Minsk Saint Louis
Minsk

Meleja st 1, 312 Minsk, 220113, Belarus

+375 29 307 2647 minsk@raisetech.net

Saint Louis

567 Hanley Industrial Ct, BRENTWOOD, MO 63144, USA

+1 314-583-9865 stl@raisetech.net