Our case is about how a large-scale business in Australia with hundreds of daily online orders managed to open up new opportunities for launching projects and reduce infrastructure maintenance costs.
Beacon Lighting: a leading seller of innovative lighting solutions in Australia
Beacon Lighting is the premier specialized retailer of chandeliers, lighting fixtures, and other decorative lighting products in Australia with 110 stores. A staff of 1000 people serves online and offline store sales, but it’s not the limit for a company with a history of more than half a century. The exclusive brands and unique designer goods distinguish the chain of stores from competitors in the niche. But the growth and development of the project are specifically focused on eCommerce, expanding market coverage thanks to a flexibly managed and elastic cloud infrastructure.
Beacon Lighting contacted RaiseTech after changing web and cloud infrastructure service providers. The company faced a number of problems:
- lack of flexibility in infrastructure when introducing new projects;
- the complexity of integrating Jenkins with the online platform;
- an increase in the cost of maintaining the existing infrastructure with an increase in incoming traffic.
RaiseTech experts needed to solve these problems through a comprehensive
AWS cloud migration.
Business development is the expansion of online commerce
Beacon Lighting collaborates with 3 leading lighting manufacturers. Their online store offers 9 unique product categories with 300 to 800 products each. Yes, such an assortment will undoubtedly attract users if it’s optimized correctly. But it also leads to an increase in traffic, especially during the period of seasonal updates. The decision to migrate workloads to
AWS cloud architecture has a number of reasons:
- Increase in productivity with similar work algorithms by 4-5 times;
- Scalability and availability thanks to AWS cloud functioning in 190 countries in 24 regions of the world;
- Service availability, on average, is 3 times better compared with other cloud servers;
- Configuration and management are at least 2 times easier compared with the local environment.
Such a comprehensive and effective solution was required by Beacon Lighting, taking into account the regular increase in traffic by 35-40%, as well as the constant introduction of at least 2 lines of lighting devices within 3 months.