Why Choose Magento for Ecommerce: Pros and Cons of a Popular Open-Source Platform

The year 2020 has become a true game-changer for the online retail business. Due to the COVID-19 restrictions, over 52% of surveyed US adults reported shopping more online rather than going to the local store. Many types of ecommerce businesses, from health and medical product retailers to food delivery companies, have noticed a significant increase in the number of orders they had to process and deliver. Online shopping is no longer a privilege – it’s a need. 

As a business owner, it’s important to decide how it’s best to give your customers what they need when they shop online. The company’s website becomes the face of any business – as long as your clients are happy with using your online store, you’re all set. It all starts with picking a platform that your website will be based on. In this article, we’ll explain why choose Magento for an ecommerce website and what advantages this platform delivers to the business. 

Why Is Magento So Popular?

According to Statista, Magento takes up to 3.44% of the US market share of the leading ecommerce platforms and technologies. Its popularity stems from the platform’s ultimate customizability that allows finding a perfect combination of tools for each specific type of business and market. World-known brands such as Nestle Nespresso, Ford Motor, Nike have their website built on Magento. 

Since Magento is an open-source ecommerce platform, its features can be easily adjusted to the needs of your online store. The platform has a great number of pre-built modules and templates, but we do recommend addressing professional Magento developers to help you maximize your investment and enable proper website establishment.

Advantages of Magento Ecommerce

Even though there are other ecommerce platforms that are widely used by businesses globally, Magento takes one of the strongest positions among its key competitors. And there are certain reasons for that. 

Open-Source/Flexibility

As we’ve mentioned, Magento is fully-customizable and allows choosing features and extensions aligning with your specific needs, no useless functionality will be present. Since it’s an open-source platform, developers who are familiar with Magento can take maximum advantage of building a website using this technology. They can take full control over Magento website development and create unique experiences that your users need. Besides, Magento Marketplace features a great number of modules that can be seamlessly integrated into your site. 

SEO-friendly

Magento offers integrated SEO plugins to help your website rank higher. You can benefit from SEO-friendly page structure, meta tags, URLs, and much more. It will make your website visible to Google bots and help your website appear in a higher position in search engine results.

Mobile-friendly

Almost 3.5 billion people use smartphones, that’s why it’s important to make your ecommerce website mobile-friendly. Thanks to HTML5 support, Magento websites are easy to navigate when using mobile devices and deliver a better online shopping experience for users.

Performance

When individuals shop online they want the process to be as fast and simple as possible. Magento offers a great number of extensions that help optimize your website speed, such as reducing the page load time, and improve the overall website performance.

Third-party integrations

If you want to get maximum out of your ecommerce website, third-party service integrations are a must. From various payment systems to analytics and data tracking software, Magento allows you to connect your website with a number of other tools you are using within your company or are planning to introduce.

Affordability

When it comes to the price, Magento ecommerce site cost can vary a lot depending on your specific business needs and goals. It works both for small businesses that are looking for a relatively cheap solution and big enterprises that want to expand to the global markets. Here are only a few factors that determine the final website cost:

  • The size and nature of your ecommerce business
  • Number of specific and non-standard features and extensions
  • The need for multiple languages
  • Integration with third-party services (e.g. payment systems)
  • Custom or ready-to-use web design
  • The need for a mobile-friendly version 
  • Ongoing or on-demand technical support

Community

Magento has one of the biggest and strongest communities among other top ecommerce platform providers. Whether you need help or have a question regarding Magent implementation or use, you can talk to the community members, from dedicated development teams to current project managers. 

So Why Choose Magento for Your Ecommerce Website?

Manento is for sure one of the best ecommerce solutions in the market. From a great variety of features, extensions, and modules to constant community support and exceptional performance, this ecommerce solution tackles key challenges like no other and allows building a successful online business. It’s no surprise that Magento is used by over 1.2% of all websites on the world wide web. 

Magento and the RaiseTech team have much to offer for your ecommerce business. If you are not yet sure that Magento will be a great choice for your business, feel free to contact our specialists and discuss your project in more detail. Fill out the form on our website and a member of our team will reach out to you as quickly as possible to answer your questions. 

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Minsk Saint Louis
Minsk

Meleja st 1, 312 Minsk, 220113, Belarus

+375 29 307 2647 minsk@raisetech.net

Saint Louis

567 Hanley Industrial Ct, BRENTWOOD, MO 63144, USA

+1 314-583-9865 stl@raisetech.net